It aims to predict the future roadmap and also aims to find significant threats to flipkart in the near future introduction flipkart an ecommerce company founded in the year 2007, by mr. Nov 24, 2017 case study flipkart is an electronic commerce company headquartered in bengaluru, india. Read and know all the details of the merger, the performance of respective companies in the industry and how it will benefit them. Marketing strategy of flipkart flipkart strategic analysis. It created surprise for few and depressed many customers. Flipkart, often referred to as the amazon of india, was started by two examazon employees, sachin bansal sachin and binny bansal binny, not related in october 2007 with an investment of rs. Pdf flipkart big billion day case study balachandar. The story of how two young men grew a small online bookstore called flipkart into an ecommerce giant is one that indian entrepreneurs will remember for years, even as the. Efficient use of various marketing strategies has catapulted the company to its success. Fundingedit in march 2015, indian industrialist ratan tata made a personal investment in the firm. May 29, 2019 flipkart is one of the top 3 ecommerce companies of india. Flipkart, often referred to as the amazon of india, was started by two examazon employees, sachin bansal sachin and binny bansal binny, not related in october 2007 with an. May 11, 2018 flipkartwalmart deal makes strong case for big indian cos to join etail party walmart takes the crown jewel of indian ecommerce space, sending a loud message to indian conglomerates that they cant afford to miss the bus again. Flipkart which has carved a niche for itself in terms of market share.
To understand the existing ecommerce system of india. University institute of technology rajiv gandhi proudyogiki vishwavidyalaya department of computer science. Recently there was a deal between flipkart and walmart which happened to be the biggest. They have acquired companies like myntra, jabong, appiterate, letsbuy, mine360, weread and the latest one being upibased payments startup phonepe. Success story of a startup a case study of ola cabs.
The company selected is flipkart which will help the new business man to understand the importance and development of efficient. It was founded in october2007 by sachin bansal and binny bansal no relation. Success story of a startup a case study of ola cabs doi. This case study aims to understand the marketing strategy, brand awareness, swot analysis,functioning of flipkart. Engineering from iitdelhi kalyan krishnamurthy ceo. In, journal of international technology and information. Few years back technology brought the shopping information on to the laptops, today it brings the products right to the doorstep. Flipkart is one of the top 3 ecommerce companies of india. The case study also intends to highlight how the low inventory cost leads to low price. In recent past, the deal of walmart and flipkart was the biggest deal in the startup ecom market. To study the philosophy behind the acquisition of flipkart and myntra. According to authors of this case study, there are four key performance standards need to be followed by etailers like and in ecommerce segment to.
In, journal of international technology and information management. Case solution, case analysis, case study solution, is among indias best known online retailers. Pdf flipkart has announced big billion day deal in the year 2014. Engineering from iitdelhi kalyan krishnamurthy ceo flipkart 2017 ceo of flipkart 2016 key positions with flipkart 20062016 key positions with tiger global management and.
The company selected is flipkart which will help the new business man to understand the importance and development of efficient supply chain management for successful business. Pdf flipkart big billion day case study researchgate. Factors influencing online shopping during diwali festival 2014. Snapdeal is now the secondlargest etailing company after flipkart in india. Success story of a startup a case study of ola cabs 1dr. A case study on supply chain management by flipkart by neetu. Here is the marketing strategy of flipkart analysing its bcg, swot, competitive analysis. Flipkarts likely acquisition of ebays india arm has more to do with its eagerness to get the badlyneeded capital than what the dormant ecommerce site, a distant sixth in the. Description flipkart has announced big billion day deal in the year 2014.
Takeaways from flipkarts big billion sale a case study. Flipkart started its operation with the inventory led model, which required huge investment in warehouse and logistics, however it has changed the model and it is using both inventory led and market place models. Flipkart is at a disadvantage over here as the vcs are going to want returns on their investment at some point of time while amazon can continue selling products at a discounted price for a longer time. This case study is based on the customer reactions towards the. Apr 29, 2017 flipkart with its innovative digital marketing have created a niche market in online stores competing with the conventional stores showing the power of online marketing. Draft report on financial evaluation of flipkart response to amazons challenge submitted to. What does the case tell you ask what it is like to be a project manager. Case study flipkart is an electronic commerce company headquartered in bengaluru, india. E commerce case study on flipkart free download as powerpoint presentation.
Pdf case study of an emerging giant in the online world. Amazon apparently bought the flipkart keyword for the day along with the domain name. Marketing strategies case study of an emerging giant in the online world flipkart flipkart went live in 2007. Flipkart vs amazon the war between the ecommerce giants. Flipkart should have taken necessary actions to stop this or at least turn the attempt around. Factors influencing online shopping during diwali festival. Recently there was a deal between flipkart and walmart which happened to be the biggest ecommerce deal in indian history in fact worlds largest ecommerce deal.
Flipkart has truly been an iconic contributor in making the e. Mar 24, 2017 flipkart s likely acquisition of ebays india arm has more to do with its eagerness to get the badlyneeded capital than what the dormant ecommerce site, a distant sixth in the pecking order, would bring to the table in terms of business, say industry watchers. Before exploring the case study data science at flipkart, lets talk a little about flipkart. Flipkart has announced big billion day deal in the year 2014. Of course, flipkart proved itself incapable of managing the traffic that came its way despite this but thats another story. It aims to predict the future roadmap and also aims to find significant threats to flipkart in the near future. Innovation brings with itself a new set of challenges. Flipkart started its operation with the inventory led model, which required huge investment in warehouse. This case study aims to understand the marketing strategy,brand awareness, swot analysis,functioning of flipkart. Since the rise of the internet in the mid to late 1990s, companies have listed their products and services for sale.
Case study cases in marketing created 4 years ago updated 4 years ago by krunal dhabhi 0 comments, 1091 views three days ago, the big giants like flipkart, amazon received a serious threat from the. Flipkart download and upload project reports related to. How data science became the trump card for flipkart. Flipkart has launched its own product range under the name digiflip with products including tablets, usbs, and laptop bags. Currently, the company is performing above its expectation and it is expected that the company can perform better in the lett.
A case study on supply chain management by flipkart by. Jul 02, 2014 flipkart took over myntra in a 330 million dollar deal. Case study flipkart walmart flipkart is the leading ecommerce portal in india followed by amazon india. Founded in 2007, with the ambitious dream of becoming indias, flipkart. Flipkartwalmart deal makes strong case for big indian cos. Multinational retail giant, walmarts direct farm program in india is a partnership with 110 small and marginal farmers near ludhiana in punjab where it encourages.
The eretailing form of market was fairly something unheard of to the indian consumer in 2007. Group 4 mba capital markets nikhil a001 nikita agarwal a002 niket jithra a029 nitish khator a034 pankaj shah a046 nilabh shekhar a047 1page introduction the ecommerce industry was in its infancy for the larger part of the previous decade. The present case study portrays the leading company in the epayment domain. With the use of internet as a medium a person can buy. Oct 30, 2014 amazon apparently bought the flipkart keyword for the day along with the domain name. W14222 pdf eng is among indias best known online retai. The case study analyses how has brought in an array digital and online marketing strategies to succeed and make it big in the digital marketing sector.
The case study is running around the ecommerce and. Case study of an emerging giant in the online world flipkart. This case study is based on the customer reactions towards the promotional. Flipkart completes merger with ebay india oneindia news. To examine major challenges faced by indian consumer while shopping online. Ceo, flipkart group and cofounder of flipkart 2017 ceo of flipkart group 2016 ceo of flipkart 20072016 coo of flipkart b. Cases in marketing created 4 years ago updated 4 years ago by krunal dhabhi 0 comments, 1091 views three days ago, the big giants like flipkart, amazon received a.
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